Direct Mail Copy
Copy for series of direct mailers for Crellin Handling Equipment
written by Richard Stewart
Crellin Forklift Doctor Makes House Calls ...
Old Forklifts Never Die
They Just COST MORE to Keep Running...
Old 'Unreliable' Ready for Forklift Heaven?Keeping an old lift truck beyond its optimum service life might
be costing you more than its worth. Consider the expense of
downtime. Add up unscheduled maintenance and emergency
repair costs. Breakdowns are inevitable with older equipment,
not to mention the increased frequency of tune-ups required
for safe and efficient operation.The average obsolete lift truck costs about $2,000 more per
year to operate than one less than five years old. For the most
economical operation, the recommended cut-off for a gas truck
is 10,000 to 12,000 hours. With electrics, it's between 15,000
and 18,000 hours. The experts at Crellin Handling Equipment
can show you how replacing "Old Unreliable" can save you
money — in the short and long term.We are authorized dealers of Crown and Komatsu, offering
a full range of powered equipment. Plus we have the largest
rental fleet in New England ready to meet your short- and
long-term needs. And with 23 service vans at the ready and
able to respond in under four hours, we can help minimize
your downtime. Crellin has been serving customers for nearly
40 years. Make us your total resource center.
Call Crellin Today!
There's Nothing We Can't Handle.(Logotype and contact info)
Crellin Service Pros
Maximize Your UptimeYour lift trucks will operate at peak efficiency on every shift
when they're protected by scheduled maintenance from the
service professionals at Crellin Handling Equipment. Our
factory-trained mechanics, averaging 12 years of lift-truck
repair experience, know your equipment inside and out. We
have one of the largest parts inventories in the area, and we
can service and repair most makes of industrial trucks.Crellin offers a broad range of contract service plans, including
full-maintenance programs and extended warranty coverages.
We can custom-tailor a cost-effective preventive maintenance
program for you, plus keep all the records, helping you
eliminate the headaches and high costs of operating your own
maintenance shop.Our service fleet includes 23 vans and a mobile tire press.
Average response time of our mechanic-drivers is under four
hours, and emergency service is available 24 hours a day.
With Crellin service professionals on your team, your
downtime is kept to a minimum. And with a Crellin service
contract, you can build all your maintenance and repair costs
right into your budget. No surprises or hidden costs. Sound
good?
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
When is Renting a Forklift
Cheaper Than Buying One?
Crellin Rental Specialists Can Save
You Money on Your Next Lift TruckIf you've ever rented a lift truck to handle peak workloads,
you understand the beauty of paying only for the time you
need to use the unit. That same concept also can be applied
to long-term rentals. In fact, the rental specialists at Crellin
Handling Equipment will show you how renting your next
lift truck can cost less in the long run than purchasing it.Crellin offers a variety of short- and long-term rental plans,
with maintenance contracts tailored to your needs. Select your
equipment from our full lineup of Crown and Komatsu
products. Renting does not limit your choices in any way.Rent vs. purchase? The decision is easy. A long-term rental
from Crellin means you pay only for the optimum service life
of the unit. After that, turn it in and get a new rental — no
hassling over trade-in value. Downtime is minimized.
Productivity is maximized. And you stay within your budget
all year long. Renting instead of buying is a concept whose
time has come. Why not investigate it?
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
Stack'em High with Crellin
Storage/Handling Systems
Cramped for Space and No Place to Turn?Finding your facility too confining? Need a boost in
throughput rates and higher space utilization? The
efficiency experts at Crellin Handling Equipment can help
you modernize your materials handling system and
maximize existing storage space to make you more
profitable.Our systems and allied equipment specialists are trained
to deliver smart solutions to challenges just like yours. We
can analyze your operation and recommend ways to
streamline it for optimized performance. Full-service design,
engineering and project support, combined with nearly 40
years of serving customers like yourself, have made Crellin
a leader in the region.We offer cost-effective racking and shelving systems,
conveyors, carousels, lifts and overhead componentry that
can make the most of your valuable square-footage. Plus,
we stock a broad array of shop, dock and warehouse
equipment to keep your operation running smoothly. For a
fresh approach at improved productivity you can't beat
Crellin.
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
Crellin Stocks A World
of Warehouse ProductsFor Loading, Lifting, Moving, Storing, Protecting...
It's in the Crellin Industrial Equipment CatalogThe new Crellin Industrial Equipment Catalog is one
best-seller that won't cost you a dime — and it'll save you
a bundle. All 260 pages are packed with warehouse and
loading dock products and industrial supplies to keep your
operation running safely and efficiently. Plus, the big book
comes with a satisfaction pledge from Crellin Equipment
Handling on everything you order.Our catalog is loaded with materials handling gear, from
light-lift hand trucks to heavy powered lift equipment
from Crown and Komatsu. Also listed are Serco dock
safety systems, dock levelers, door seals and other
products to improve productivity. Plus bags, bins, wipes,
shelving, conveyor systems — loads of product
information on a world of items to keep you working at
your peak.And you'll like the pricing, too. For nearly 40 years,
we've been satisfying customers in Rhode Island,
Massachusetts and Connecticut with the right products
at the right prices. To see why, get your hands on your
very own copy of the Crellin catalog — and watch
your savings start to mount.
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
LP Gas or Electric Forklift?
Weighing the Pros & Cons
Up-Front, an Electric Lift Truck Costs
More Than Gas, But Overall Lots LessBattery-powered lift trucks aren't for everybody. Gas, LP
gas or diesel might be your best bet if you have steep ramps,
very long runs, rough terrain and work mostly outdoors.
But if you can use electrics, they can save you as much as
30% in operating and maintenance costs vs. internal
combustion (IC) trucks. Plus they're safer, cleaner, quieter
and friendlier to the environment.To help in your decision-making, the lift truck pros at Crellin
Handling Equipment can break down costs of ownership and
best applications for each type of powered unit. Serving
customers for nearly 40 years, Crellin is an authorized dealer
for Crown and Komatsu lift trucks, offering the complete
product lines in electric and IC power.Advantages of electric trucks are significant. They produce
no hazardous emissions and generate little or no heat. That
helps keep ventilation and heating/cooling costs to a minimum.
Electrics also eliminate environmental and safety concerns
about fuel storage. And they can do almost anything an IC
truck can do at a lower overall cost. Like to see some
numbers?
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
Forklift Operator Training is
Best Insurance You Can Buy
Crellin Safety Advisors Know the Ropes
on Operator Training & OSHA Standards
Don't become an OSHA statistic. Nearly 39,000 accidents
with lost workdays occur each year in the U.S. due to
improper operation of powered industrial trucks. OSHA
attributes 20% to 25% of the accidents to inadequate operator
training. Proper training for your operators is one of the most
cost-effective safety measures you can take — and the best
insurance you can buy.Safety Training is a service we provide at Crellin Handling
Equipment. We offer hands-on operator training and
administer written certification exams. Professionally produced
training videos and safety literature are available for customers,
too. And we can advise you on the latest OSHA standards that
apply to your work place.Air quality is always a concern, especially in closed spaces
where carbon monoxide and other emissions can pose a threat.
The Crellin 7-Point Emissions Control Service is recommended
every 150 hours on your gas, LP gas and diesel equipment to
keep them running safely and at peak efficiency. Make SAFETY
a byword in your operation with professional emissions service
and operator training from Crellin.
Call Crellin Today!
There's Nothing We Can't Handle.Logotype and contact info
Copyright © 1998-2008 Stewart & Associates Communication Arts. All rights reserved.
